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Behavioural Science for Copywriters – the EAST framework

Tuesday, 4th JuneTime12:00 pm - 1:00 pm

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In this webinar Richard Shotton, author of The Choice Factory, will discuss how behavioural science can be applied to advertising. He’ll take you through the Nudge Unit’s EAST framework which provides a simple and effective approach for harnessing the discipline. He’ll cover the main principles of EAST (make it easy, attractive, social and timely), discuss some relevant experiments and, most importantly, point out how you can apply the findings to your work.

 

 

 

Details

Details

Date:
Tuesday, 4th June
Time:
12:00 pm - 1:00 pm
Event Category:
Website:
https://attendee.gotowebinar.com/register/7489694386403006731

organiser

ProCopywriters
Email:
events@procopywriters.co.uk
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