Brand Storytelling & Persuasion: Writing That Moves People to Act

Stories sell – but only when they’re grounded in strategy. This workshop unpacks the art and psychology of persuasive storytelling for brands. You’ll learn how to shape narratives that connect emotionally, persuade logically, and stay true to your client’s brand voice.

Discover frameworks drawn from behavioural psychology, narrative design, and content marketing. Expect exercises, examples, and lively discussion about what makes stories resonate in a noisy digital world.

Presented by Tim Tucker

Tim is a copywriter, digital content strategist, and trainer with decades of experience helping brands craft compelling digital narratives.

Tim writes copy for brands in multiple sectors and markets. He also delivers training on topics such as persuasive copywriting, UX writing, storytelling for brands, and content marketing strategy. His workshops and webinars equip professionals –particularly marketers and copywriters – with the skills to craft engaging and effective content.