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Campaign Autopsy – CopyCon Satellite Session
This fringe event is part of the 2020 Copywriting Conference – and everyone is invited. You don’t need a ticket to attend – or to have your case featured for discussion.
Why’d your campaign meet an untimely end? Jane Evans and Honor Clement-Hayes will don surgical gloves and examine the remains of your failed campaigns.
Perhaps you’re looking for closure, or just a second opinion. Bring us your campaign and our marketing pathologists Jane Evans and Honor Clement-Hayes will rummage for clues as to why it failed to deliver the results you expected.
You can either join this session as part of the audience, or you can submit a campaign for consideration. We’ll also ask our audience for their thoughts on why the campaign stumbled.
If we don’t get many submissions, we’ll do a quiz.