Copywriting learning and development
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Persuasion: Practical Insights and Ideas
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A day-long training session with consultant and trainer Tim Fidgeon – part of the 2020 Copywriting Conference.
What will you learn?
- 7-stage model of persuasion
- How to manipulate peoples’ expectations and perceptions
- Models of decision making and motivation
- Heuristics and cognitive biases that influence our decisions
- Evolutionary psychology and some insights into consumer behaviour
Training includes:
- Interactive training with practical exercises
- Q&As with trainer
- Recording of the session
- Supporting documentation
The training days are approximately 10 to 4 with plenty of breaks between practical exercises and discussions.
Your training ticket includes access to our online event platform, as well as opportunities to network with other delegates and join any of our Satellite Sessions.
8th November 2024
Fresh inspiration, ideas and connections
The conference for everyone who uses words to make change.
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