Strategic Thinking for Copywriters: From Brief-Taker to Brand Advisor

As copywriters, our words shape brands — but our real power lies in strategic thinking. This session helps you move beyond executing briefs to challenging, reframing, and leading them. Learn how to connect messaging with business objectives, influence clients with insight, and demonstrate the measurable value of great copy.

You’ll explore case studies where writers became strategic partners, plus tools for brand positioning, content planning, and stakeholder communication. Perfect for freelancers and in-house writers ready to evolve into trusted advisors.

Hosted by Tim Tucker

Tim is a copywriter, digital content strategist, and trainer with decades of experience helping brands craft compelling digital narratives.

Tim writes copy for brands in multiple sectors and markets. He also delivers training on topics such as persuasive copywriting, UX writing, storytelling for brands, and content marketing strategy. His workshops and webinars equip professionals –particularly marketers and copywriters – with the skills to craft engaging and effective content.