Joe Karaali-BarclayVerbal identity, brand voice & copy for ambitious brandsSend an enquiry
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Nursem — Messaging, VOC research & copy

Natural ingredients to 
soothe, repair & protect your hands Award-winning hand care for dry, chapped, sore or eczema-prone hands. Created by nurses and scientist, this fast-absorbing cream combines medical-grade Manuka honey, soothing white willow and barrier-supporting oils to help soothe, repair and protect your hands. Plus, with every purchase, you’re donating a month of Nursem products to nurses, carers, and midwives around the UK.

Healthcare and pharmaceuticals

About the project

Nursem were a few years post-Den (offers from all five dragons) and felt their early-stage messaging no longer matched where the brand was going. We rebuilt their hero messaging around being nurse-founded, award-winning, having 1M+ happy customers and giving back so it did the brand they'd become justice and sat with their premium pricing.

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Drinkwell — Messaging, voice of customer & copy

Pairs perfectly with Sunday roasts, smoked fish and good company. This is the ultimate “everyone’s happy” Merlot. If you’re a “just enjoy it” person, you’ll get a smooth, well-rounded and medium-bodied Merlot that’s fruity and super easy to drink. If you’re into notes and aromas, you’ll notice plush redcurrant and raspberry up front, with a soft hint of vanilla and caramel on the nose and a silky, smooth finish. In other words, it’s perfect for Sunday lunches, midweek treats, and those nights where you’ve earned a good glass of wine and some much-needed time to yourself.

Consumer goods
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