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Brochure

EIT InnoEnergy Master School brochure

EIT InnoEnergy is the EU’s Knowledge and Innovation Community for sustainable energy. Its activities include a variety of Masters’ degrees in various fields relating to sustainable energy at technical universities across Europe. The task here was to write a brochure directly targeting graduate students from around the world. It had to convey a lot of information and messages using language that was clear to non-native speaking students from a variety of backgrounds. And it had to encourage them to apply to courses at the upper end of the price spectrum from an organisation that itself is not a university. Research with existing enrolees, conversations with their professors, and input from specialist student marketers helped produce the first brochure of its kind for EIT IE – and increased enquiries to its Masters programs.

EducationBrochures

About the project

Want to create a sustainable future?

The InnoEnergy Master’s School is for you.

Kick-start your career

Design the future you really want.

Get there with a double degree from our top-class universities, plus all the engineering, innovation and entrepreneurial skills that every employer is looking for.

Build your network

Make inspiring connections to last a lifetime.

Unrivalled opportunities to work with cutting-edge start-ups, innovative R&D projects, and some of the biggest energy businesses in Europe immediately propel you to the heart of the energy industry.

Expand your horizons

Find the answers to global challenges.

Get out of the lecture hall and start making a difference with exclusive access to outstanding seminars, study visits, workshops, summer schools, guest lectures and hands-on, real-life projects.

PDF
Report

Crypto Currency White Paper for Contis

This was written at the end of 2021, when the crypto world looked and felt a bit rosier than it does at the end of 2022. Contis and its various agencies had attempted to put together a white paper on the future of crypto and its potential to go mainstream. But the first writers hadn't grasped the technology or the story, and had got themselves stuck in that nasty vicious spiral where every attempt to improve just makes it worse. So they handed it over to me. The initial plan was to edit it into shape, but it soon became clear that it needed a complete overhaul. We kept the initial research but not much else: we started again with story, text and tone to create a much clearer and comprehensive paper. The result was a very happy client, with a solid piece of content.

Science and technology

Financial Diversity Radar for findexable

Findexable is a global research and analytics firm on a mission to digitise investment in fast-growth and private-market fintech. Together, we worked with a global team of sector experts, NGO representatives, and data scientists, graphic designers, and PR consultants to create the first ever financial diversity radar – a unique combination of qualitative and quantitative insights designed to give women in fintech a voice, and find practical solutions to the problem of their under-representation. The resulting 100-page report helped kick-start an international conversation about this essential topic.

Business, finance and law
PDF
Report

Post-Trade Survey Report for Meritsoft

Meritsoft provides a much-needed automated platform for the back office at major capital markets houses. It's a pretty technical and not especially glamorous part of the investment world that has been overlooked for a bit too long - as we set out to explain in this report. Using proprietary research as the framework, we built a three-part story that rose above the nitty-gritty of technical details and helped explain the need for Meritsoft's services while still providing the reassurance that the problem is entirely solvable. 12 months on the report is still a major piece of marketing collateral for Meritsoft.

Business, finance and law
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