Copywriting for an International Steel Industry Brochure
Create content that reflects on the challenges of 2020, but in a positive light. Include reference to the business being a family-owned firm, and reinforce that it's a long-standing, industry-leading business offering stability and a positive outlook for the future.
About the project
Fowle & Co Ltd - Independent UK Steel Stockholder since 1972.
2020 has been a year that will go down in history; but in the world of steel, words like 'unprecedented' and 'extraordinary' are the air we breathe. Steel is the framework, the foundation, the bedrock, upon which so much of British infrastructure is built.
While 2020 may have been challenging, it's demonstrated what we've always known:
Family matters
Here at Fowle & Co, and our Steelco Dudley branch, we are proud to uphold our commitment to our loyal customers, and those we have worked with over the decades.
Nobody yet knows what unexpected turn the steel industry has yet to experience - but whatever the weather, we are ready.