Website copy for Charlie Bigham’s
We love food. Proper food that's full of flavour, made with real, fresh ingredients. And we really love making food for people who share that passion. For us, every step of creating a dish matters, from sourcing and cooking the best ingredients, to serving and enjoying a delicious meal with people who make us smile.
About the project
A familiar sight on UK supermarket shelves, Charlie Bigham’s has been producing and selling freshly prepared meals for more than 25 years.
In early 2024, Charlie Bigham’s was preparing to launch a new TV ad and out-of-home campaign. To accompany and tie in with this, it was also investing in a new website. I was asked to write the copy, working closely with both the brand’s in-house team and digital marketing agency.
Charlie Bigham’s already had a thorough understanding of its target audience, an established tone of voice and clear messaging around its core values.
I worked with these to create the copy for the new website, adapting and rewriting existing copy where it was available and weaving in new copy where needed.
The finished website covers everything from Charlie’s story and the (delicious) dishes themselves, to sourcing, packaging, recruitment and beyond.
