Report for The Blue Print
EXECUTIVE SUMMARY - KEY FINDINGS Only 14% of agency leaders in the US and UK believe their business is ‘really good’ at embracing the different needs and attitudes of each generation. For 38%, it’s a work in progress – which is encouraging – but 11% worry that they are simply not doing it well. The challenge is rooted in several factors including unequal expectations, attitudes and work ethics across the generations, while social impact and purpose are increasingly complex levers when it comes to retaining younger talent. Inter-agency harmony is being disrupted. But it is not all bad - there is also a strong sense that millennials are increasingly the generational bridge, bringing everyone together, including Gen Z disruptors.
About the project
Report written for executive search specialist The Blue Print, looking at shifts and changes in the creative sector in the wake of the pandemic, and how they affect the expectations, fears and motivations of creative leaders - The Truth About Talent. This project required the collation and interpretation of data, interwoven with interview-generated opinion and perspective from agency leaders.
