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LinkedIn profile makeover for Property Consultant

Ian McRae Logistics & Industrial Property Advisor - Over 45 years of Specialist, Award Winning Expertise, advising Corporate Clients to acquire & make money from property. Compère, Audio Book Narrator and Voiceover Artist

Property and interiors

About the project

A compelling LinkedIn makeover

Ian McRae needed a LinkedIn profile that clearly conveyed his expertise and the benefits of working with Chadwick McRae, Property Consultants.

I gave his profile a makeover, shaping the copy around what potential clients needed to know — how Ian could help, what he brought to the relationship and why they should contact him.

The focus was on making his experience relevant to the reader. I used clear, direct language and a professional, approachable tone to bring his strengths into focus while keeping the profile personal.

The result was a more engaging introduction to Ian and his work. His profile gave visitors a clearer understanding of his services and a stronger reason to start a conversation.

Ian says

"Working with Stephen is something everyone should experience.
Firstly we all think we don’t need to. You do!
Secondly if you’ve been putting it off for years, as I have. You’re a muppet (I know I am)!
Thirdly he has a true team approach. You give him the information; he makes sense of it and makes it readable!
Fourthly he believes in “less is more”.
Finally he leaves you with a lovely feeling when you pay him, because you know he has given you true value for money."

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