Writing web content for an accountancy practice
Our focus is you As Northamptonshire accountants, our clients cherish our relationship, not just because of our range of services. They also appreciate the way we work. They see us, not so much as accountants to meet with once a year to ‘go over’ the accounts. For our clients, they value the feeling of friendship. Like any good friends, of course, we won’t just say ‘well done’ when everything is rosy. We’ll also be at your side with friendly, knowledgeable advice when things are not going so well.
About the project
Gardner Webb Accounting — making accountancy clear and approachable
I wrote Gardner Webb Accounting’s website content and a selection of blog posts, helping the firm explain its services and share its expertise in plain English.
The focus was on prospective clients — what they needed to know, how the firm could help and why they should get in touch. I translated accountancy topics into clear, engaging copy, with a professional, approachable tone.
The work gave Gardner Webb Accounting a clearer way to present its services and useful content to support conversations with potential clients. The website copy helped readers understand the firm’s offer, while the blogs created further opportunities to demonstrate its knowledge and build trust.
I'm happy to say that Edit Gardner and Claire Webb loved it!
