TAG » copywriting briefs

  1. Content by committee

    15 June 2022 by Jo Watson

    Conflicting opinions at the review stage is a fast track to bad copy says Jo Watson

  2. How a bad birthday present taught me a valuable copywriting lesson

    8 June 2022 by Joe Jeffries

    What’s a gift that didn’t quite hit the mark got to do with writing copy? Joe Jeffries explains

  3. Ask the obvious

    1 June 2021 by Leigh James

    Leigh James’ explains why, when it comes to copywriting, you can never ask too many questions

  4. You need to up your value game to win new clients

    18 August 2020 by Editor

    Helen Say on the power of showing clients how working with a copywriter can benefit their business.

  5. 3 letters that (should) terrify any copywriter

    9 September 2015 by Ben Lloyd

    Ben Lloyd on why you never want to read ‘etc’ in a copywriting brief.