What’s the best point of view to write your copy from? Anna Metcalfe knows what she prefers
TAG » grammar
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First or third person what works best for business?
8 June 2021 by Anna MetcalfeCategory: Blog, Copywriting primer, Copywriting technique, Language and grammarTags: grammar |
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Unworthily
26 May 2021 by Jo WatsonJo Watson reflects on how children who’ve lived through the pandemic will document it
Category: Blog, Language and grammarTags: grammar, grammar and punctuation |
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Copy-wise: beware of too many, too few or misplaced commas
26 May 2020 by Collective ContentCollective Content’s quick guide to how to use commas properly
Category: Blog, Copywriting technique, Language and grammarTags: grammar |
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Why I hate excessive exclamation marks
28 August 2019 by Anna MetcalfeAnna Metcalfe waxes lyrical about a punctuation bugbear.
Category: Blog, Language and grammarTags: exclamation marks, grammar, punctuation |
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The ‘Oxford comma’ needs thought, care, and a sober approach
28 April 2017 by EditorIs the Oxford comma an essential part of clear communication – or an unnecessary appendage cluttering your sentences?
Category: Copywriting technique, Language and grammarTags: commas, grammar, oxford comma |
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Copywriting for global clients – an untapped market?
24 January 2017 by Ben LloydBen Lloyd’s Hungarian holiday suggests a new market for copywriters.
Category: Copywriting technique, FreelancingTags: Budapest, copywriting, English, grammar, spelling |
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How to avoid ‘conjunctionitis’
13 April 2015 by Geraldine JonesConfused by conjunctions? Geraldine Jones sets the record straight on how to use and not abuse them.
Category: Copywriting techniqueTags: conjunctions, grammar, proofreading, punctuation |
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Words. Say a lot, don’t they?
26 June 2012 by EditorKeep your writing natural, but remember that a ‘crude-oil worker’ and a ‘crude oil worker’ mean very different things.
Category: Blog, Copywriting techniqueTags: grammar, writing |
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