Find a Copywriter
- Copywriter Directories
- Hiring Guides
  How to use our directory
- Member spotlight
  Katherine Wildman
  "I need to soak my brain in a client’s business until the good stuff is leaking out at the edges."
  Julian Abel
  "I always present ideas with a range of mild to wild, because clients need to see what's possible before they can make a decision."
  Fran Morgan
  "AI is a great tool, but for me copywriting is less about the end product (the words) and more about the process that ensures those words meet the objective."
Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn
- Events
  Learning and networking events
  WED
  11
  NOV
  Creative Confidence: Generating Fresh Ideas Under Pressure
  Location: Online
  TUE
  24
  NOV
  AI Copywriting | Special Interest Group | Live Chat
  Location: Online
  THU
  3
  DEC
  Copywriting & AI: 2026 in Review
  Location: Online
- Training
  One-day courses
5-6th November 2026

CopyCon 2026

Jump into workshops, panels and keynotes focusing on copy, craft, content and strategy.

Find out more
Guides and Resources
573 copywriters tell all

Copywriter Survey 2026

Read our free survey report for insights into earnings, backgrounds, training, and attitudes to AI.

Read the Report
Standards
- The Copywriter Code
  A new standard of professionalism for commercial writers
- Competency Framework
- About the Copywriter Code
A professional standard

Sign the Code

Subscribe to the first professional standard for copywriters.

Sign
Blog
Join
Login

Tagged

niche

← All articles

Articles

Everything, newest first.

To niche or not to niche: a #ProCopyChat roundup

Specialist or generalist? Which is better? Andre Spiteri summarises some of the main issues in the niching debate.

André Spiteri22 Feb 20217 min read

How do copywriters decide on their fees and pricing models?

Sarah Monaghan demystifies copywriting fees.

ProCopywriters team9 Feb 20219 min read

I have no niche!

Jo Watson on why she's more than happy that she's a niche-free zone.

Jo Watson21 Jan 20204 min read

Should you have a copywriting niche, or should you generalise?

To specialise, or not to specialise? Gillian Jones shares her experiences and views.

Gillian Jones13 Sep 20174 min read

Get the ProCopywriters newsletter

News, advice and the best new writing from the blog, straight to your inbox. No spam.

Unsubscribe any time.