Business

18 Jun 2020

Am I better off as a sole trader or limited company?

Libby Marks lays out the pros and cons of being a sole trader vs setting up a limited company.

Getting referrals
14 May 2020

Boost your client list through referrals

You want your clients to mention your name when copywriting comes up. Sally Ormond shares her ideas about how to make that happen.

05 May 2020

Repeat after me: “My own business is at least as important as my clients’ businesses”

Megan Douglas’ suggestions for getting round to the business-related tasks that always slide to the bottom of your to-do list.

14 Apr 2020

How this editor weighs up freelance enquiries

Collective Content’s quick guide to what editors are looking for in a freelance writer.

31 Mar 2020

Keeping your copywriting business profitable during the coronavirus outbreak

Thora Fitzpatrick’s ideas about how to help make sure your business stays afloat during the coronavirus crisis.

30 Mar 2020

How to help your customers weather the storm

Anna Metcalfe explains why the coronavirus means you need to check your messaging.

29 Mar 2020

Vanity marketing, and why it’s bad for business

Felicity Wild explains why self-promotion at any cost is great for your ego, but terrible for your customers.

17 Mar 2020

How I use video to surprise and delight my copywriting clients

Lousie Shanahan shares a quick and easy way to use video in your copywriting business.

10 Mar 2020

“Everyone is selling!” but is anybody BUYING?

What do you have to do to provide good customer service? Not much, says Mike Clarke.

12 Feb 2020

No, I don’t want to meet for coffee

Jo Watson on why she’ll politely refuse your invitation to meet for a (caffeinated) drink.

Is your contract outisde of IR35?
12 Feb 2020

Should freelancers be nervous about IR35?

Danielle Auld summarises the changes to the laws around contractors and the organisations that hire them.

11 Feb 2020

How to say sorry when your brand’s screwed up

Sorry may be the hardest word but, when you’re in the wrong, you need to say it like you mean it. Al Robertson explains how.

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