Business
22 Feb 2021
To niche or not to niche: a #ProCopyChat roundup
Specialist or generalist? Which is better? Andre Spiteri summarises some of the main issues in the niching debate.
09 Feb 2021
How do copywriters decide on their fees and pricing models?
Sarah Monaghan demystifies copywriting fees.
03 Feb 2021
In defence of tiny email lists
Louise Shanahan on why there’s nothing wrong with a small, but beautifully formed, email list.
27 Jan 2021
What is greenwashing and how do you avoid it?
Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.
25 Jan 2021
Congratulations! You’ve survived 2020. Now what?
Ben McKinney looks back at last year and ponders what this one will bring.
03 Dec 2020
How to beat loneliness as a freelancer
Working for yourself can mean saying goodbye to office banter and regular social interaction. Lorna McGachie shares some ways to help make sure you don’t feel isolated.
25 Nov 2020
You must, you will, you are. How discipline can make you a better freelance writer
Jonathan Wilcock on why you should free yourself from the tyranny of unrealistic goals
04 Nov 2020
3 ways to create a strong competitive differentiator
Alice Hollis’ guide to finding what makes you and your business unique.
28 Oct 2020
Is business coaching right for you?
Katie Thompson’s views on whether business coaches are worth your time and money.
20 Oct 2020
Alice Hollis waxes lyrical about the advantages of being a parent AND a freelancer.
14 Oct 2020
Don’t try this alone: why freelancers need friends
Amy Boylan runs through the many benefits of having buddies who are freelancers too.
13 Oct 2020
How to win over new clients when you have no experience (yet)
New to copywriting and don’t have any previous work to show potential clients? Louise Shanahan has some suggestions
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