Business
07 Oct 2020
Who owns copy? The copywriter who created it or the person who paid for it? Craig Ellyard explains.
06 Oct 2020
Why listening might just be the most important skill for any freelancer
Megan Douglas on why listening (really listening, not just waiting until it’s your turn to speak) is key for freelancers
23 Sep 2020
These people will be nightmare clients, guaranteed
Mark Garner’s advice on how to avoid clients who’ll make your life a misery.
02 Sep 2020
The one time it does matter what people think: business testimonials and wise ways to use them
Are you making the most of your client testimonials? Megan Douglas shows you how to use them to inspire confidence and trust.
11 Aug 2020
Starting a business during a pandemic
Alice Solaiman describes what it’s been like building a business during lockdown.
04 Aug 2020
10 quick ways to improve your business writing skills
Not able to hire a professional copywriter or proofreader? Follow Sara Donaldson’s 10 simple points for better business writing skills.
28 Jul 2020
What my dog teaches me about customer focus
Anna Metcalfe explains the links between dog agility and tuning into your customers.
14 Jul 2020
What to do when you can’t afford a copywriter
What do you do if you need help with your copy, but don’t have much cash? Felicity Wild suggests options for a range of budgets.
18 Jun 2020
Am I better off as a sole trader or limited company?
Libby Marks lays out the pros and cons of being a sole trader vs setting up a limited company.
14 May 2020
Boost your client list through referrals
You want your clients to mention your name when copywriting comes up. Sally Ormond shares her ideas about how to make that happen.
05 May 2020
Repeat after me: “My own business is at least as important as my clients’ businesses”
Megan Douglas’ suggestions for getting round to the business-related tasks that always slide to the bottom of your to-do list.
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