Business

07 Oct 2020

A copywriter’s copyright

Who owns copy? The copywriter who created it or the person who paid for it? Craig Ellyard explains.

06 Oct 2020

Why listening might just be the most important skill for any freelancer

Megan Douglas on why listening (really listening, not just waiting until it’s your turn to speak) is key for freelancers

23 Sep 2020

These people will be nightmare clients, guaranteed

Mark Garner’s advice on how to avoid clients who’ll make your life a misery.

08 Sep 2020

Not for profit share

Jo Watson explains why profit-sharing agreements aren’t for her.

02 Sep 2020

The one time it does matter what people think: business testimonials and wise ways to use them

Are you making the most of your client testimonials? Megan Douglas shows you how to use them to inspire confidence and trust.

11 Aug 2020

Starting a business during a pandemic

Alice Solaiman describes what it’s been like building a business during lockdown.

04 Aug 2020

10 quick ways to improve your business writing skills

Not able to hire a professional copywriter or proofreader? Follow Sara Donaldson’s 10 simple points for better business writing skills.

28 Jul 2020

What my dog teaches me about customer focus

Anna Metcalfe explains the links between dog agility and tuning into your customers.

14 Jul 2020

What to do when you can’t afford a copywriter

What do you do if you need help with your copy, but don’t have much cash? Felicity Wild suggests options for a range of budgets.

18 Jun 2020

Am I better off as a sole trader or limited company?

Libby Marks lays out the pros and cons of being a sole trader vs setting up a limited company.

Getting referrals
14 May 2020

Boost your client list through referrals

You want your clients to mention your name when copywriting comes up. Sally Ormond shares her ideas about how to make that happen.

05 May 2020

Repeat after me: “My own business is at least as important as my clients’ businesses”

Megan Douglas’ suggestions for getting round to the business-related tasks that always slide to the bottom of your to-do list.

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