Portfolio project

Endava synthetic data white paper

The asset shows Endava understands the audience challenge and helps establish its authority in this sector by clearly demonstrating its expertise — while also showcasing its services.

I conducted focused research about the reader’s challenge, interviewed three SMEs, and interpreted Endava’s messaging before providing a detailed outline for client approval ahead of writing.

RELATED CONTENT (also interview-based white papers):

Long-form assets like this are one of my favourite formats. Ask me how I’d approach creating a similar asset for you or your clients.

FILES LINKED WITH THIS PROJECT

Endava guide - Unleashing the power of synthetic data and machine learning

PRO

Craig Blackburn

Freelance B2B technology copywriter — helping tech marketers and agency account managers add value by seamlessly delivering exceptional copy

Contact

07870167974

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