Copywriting for CRM and Email
A one-day live course on writing lifecycle email that holds attention across a sequence — subject lines that get opened, segmentation-aware tone, and copy you can actually test.
What you’ll learn
- Structuring a lifecycle sequence so each email earns the next open
- Writing subject lines and preview text that lift open rates without gimmicks
- Adapting tone and offer across segments without rewriting from scratch
- Setting up simple A/B tests that tell you something useful
What you’ll leave with
A sequence planning template
A reusable map for planning any lifecycle campaign.
A subject line swipe file
Patterns you can adapt for your own sends.
8 CPD hours
Logged straight to your ProCopywriters CPD record.
The full recording
A video of the day to keep and rewatch, sent after the course.
A certificate of completion
For your portfolio or line manager.
Your trainer
To be announced
We will publish your trainer’s name, photo and background here before booking opens for each date.
Builds these competencies
This course maps to entries in the Copywriter Code’s Competency Framework.
- Marketing channels — understanding the merits of different channels and adapting style and tone to each
- Content lifecycle management — planning, maintaining and retiring content so it stays accurate and effective
- Multi-channel content adaptation — adapting content across channels while keeping it consistent
Dates for this course haven’t been scheduled yet. Register your interest and we’ll email you as soon as booking opens — you’ll get first access.
No payment now. We’ll only email you about this course.