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Topic

Craft

← All articles

Articles

Everything, newest first.

The Copywriting Rules We Ignore

Compare Notes is our new collaborative article series. First up: what are the writing rules we all disregard?

ProCopywriters team8 Oct 20261 min read

With so much health information, why are we still so confused?

Sarah Clark on the overwhelming avalanche of health information, and how copywriters can help readers get clarity.

Sarah Clark18 Sep 20266 min read

The most confident copywriters in the survey have had the least training

Adrie van der Luijt on the unique challenges of writing for vulnerable audiences

Adrie van der Luijt7 Sep 20269 min read

Strategic Copywriting: A CMO’s best boardroom weapon

A strategic copywriter doesn't just write individual pieces of content. They maintain the red thread.

Julian Abel12 Jun 20264 min read

Zig when others zag | copywriting tactics from CopyDeck

How can deliberate differentiation help your clients stand out and get attention in crowded markets?

Leif Kendall5 Dec 20254 min read

Absolutes are unbeatable | Copywriting lessons from CopyDeck

How can absolute claims – like "we're the fastest" help your copy break through to your audience?

Leif Kendall18 Nov 20254 min read

What’s all the fuss about the Oxford comma?

Mary Whitehouse on how the Oxford comma helps to clarify our thoughts and intentions

Mary Whitehouse26 Jun 20253 min read

Greenwashing regulations UK copywriters need to know

Fuschia Hutton on how copywriters can stay on the right side of regulations

Fuschia Hutton15 May 20256 min read

AI: Tools of Mass Copywriter Destruction – or Productivity Boosters?

Thora Fitzpatrick on how copywriters can thrive in the AI-enabled world

Thora Fitzpatrick9 May 20254 min read

Worry Not, Writers – AI Isn’t Replacing You Just Yet

Sarah Vordermeier on the limitations of AI – and why copywriting careers are safe

Sarah Vordermeier25 Feb 20255 min read

Silent letters: a matter of chaos and doubt

Leigh James on the most discreet letters in the English language

Leigh James25 Feb 20254 min read

Why AI blogs still need human input

Richard King on the promise and the pitfalls of creating content with AI

Richard King14 Feb 20253 min read

Showing 12 of 356

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