Copywriting technique
09 Nov 2015
The dangers of writing for mass appeal
Phil Williams on how there’s a time and place for keeping things technical.
07 Oct 2015
Why all copywriters should listen to hip hop
Chloe Marshall tells us why hip hop is a discipline worth exploring.
23 Sep 2015
Get rhythm: the importance of melody in writing copy
Darren Thackeray on how to improve the rhythm of the words you write.
24 Aug 2015
Creating shareable content – without reducing the quality
Sue Keogh on how to write shareable copy that will drive the right people to your website.
27 Jul 2015
Your 404 page just lost you a client. Oops!
Alice Still on how to make sure your 404 error page doesn’t let your website down.
01 Jul 2015
When writing charity appeals, be clear you’re asking for money
Smaller charities can’t afford to be coy about asking for money in appeal letters, argues James Barry.
08 Jun 2015
What copywriters can learn from NLP
Neuro-linguistic programming (NLP) uses the power of words to re-program the brain and change behaviour.
28 May 2015
Is it EVER okay to swear in marketing copy?
Doug Kessler challenges us to think about why swear words are a no-go zone in marketing copy.
22 May 2015
For the love of God, can we all stop saying ‘passionate’?
David McGuire argues that copywriters caught using the word ‘passionate’ should be openly mocked.
13 Apr 2015
How to avoid ‘conjunctionitis’
Confused by conjunctions? Geraldine Jones sets the record straight on how to use and not abuse them.
06 Mar 2015
Press Releases: Four Perennial Hazards and How to Avoid Them
Four big mistake to avoid when drafting press releases.
06 Mar 2015
Language should reflect the experiences we’ve yet to have, as well as our day-to-day lives.
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events