Copywriting technique
19 Apr 2013
Charismatic letters generate profits
How using the NLP concept of modalities can help you write charismatically.
13 Jul 2012
Are You Writing Irresistible Lies?
As copywriters, we’re routinely called upon to lie. How many times do you use ‘I’ or ‘We’ in copy, but really you’re speaking as the client? Part of our job is pretending to be somebody we’re not. But that’s okay.
26 Jun 2012
Keep your writing natural, but remember that a ‘crude-oil worker’ and a ‘crude oil worker’ mean very different things.
14 Jun 2012
Addressing readers as a group, either explicitly or implicitly, can compromise your tone. Write for an individual instead.
10 Jun 2012
A foolproof way to get ideas for blog posts
Finding ideas for blog posts can be like panning for gold. But if you know how to make ideas collide, you’ll never run short of inspiration.
15 May 2012
Whatever your focus in terms of markets, channels or clients, there are certain traits you can’t live without as a copywriter. Here’s my take on what they are
08 May 2012
Do questions work in copywriting?
Thinking of using a question in your copywriting? Check our handy guide to the key types first.
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