Copywriting technique
05 Aug 2021
Matthew James’ suggestion for talking about the benefits of what you’re selling in a way that means something to your clients
28 Jul 2021
What your tone of voice can’t do for you
Laura Kennedy explains why your tone of voice isn’t a cure for all your content ills
08 Jun 2021
First or third person what works best for business?
What’s the best point of view to write your copy from? Anna Metcalfe knows what she prefers
01 Jun 2021
Leigh James’ explains why, when it comes to copywriting, you can never ask too many questions
11 May 2021
Tone of voice: how to become one of the faces
Tom Davies draws on 60s mod scene movie, Quadrophenia, for pointers about tone of voice
05 May 2021
Dianne Vanstone’s ideas for writing copy that your customers will notice, remember and act on
28 Apr 2021
How to find out what content your customers really want to read
Konrad Sanders’ guide to creating content based on demand, not assumptions
14 Apr 2021
Top 5 tips to make your ‘technical’ writing more engaging
Think writing about specialized topics is impenetrable and dull? It doesn’t have to be says Chris Nairne.
18 Mar 2021
The 3 things I need to know before I’ll even think about signing up to your email list
Dawn Kofie isn’t convinced that when it comes to getting sign-ups to your email newsletter, being direct is enough on its own.
17 Mar 2021
Why clarity may not always be the answer
James Gillam examines the problem with clear, but nuance-free, messages.
09 Mar 2021
How talking less about your business means more business
Richard King explains wny making your copy less ‘me, me, me’ is better for your business.
27 Jan 2021
What is greenwashing and how do you avoid it?
Don’t pretend you’re making every effort to make your products and services environmentally friendly if that’s not true, says Sally Fox.
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