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    Bill Hinchen

    “That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”

    Judith Rafferty

    “Meet your audience where they are. Understand what keeps them awake at night.”

    Patricia Mae Estenoso

    “Fortify your strengths, strengthen your weaknesses.”

    Fashion copywriter Katie RamsinghKatie Ramsingh

    “AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”

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