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Julian Abel

Strategic copywriting for startups wanting to scale up| Websites | Email | Video | Social Available for work

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I’m a strategic brand copywriter and digital marketing expert.

What makes me an expert?

- I've spent years sharpening the axe and learning the craft of copywriting
- I understand sales psychology and the art of gentle persuasion.
- I always fight the corner for customer needs, rather than client wants
- The majority of my work comes from word of mouth and repeat clients
- I've diversified my skillset to become certified in email strategy and conversion copywriting.
- I use AI to fine-tune my research but NEVER to replace my thinking.
- I question everything, love feedback and always bring ideas

A few clients I've worked with: LHH, Diageo, Google (B2B side), Spirax Sarco, HSBC, Mayakoba, BNY Mellon, PayPal, SanDisk, INFINITI, MItsubishi, Philips

Want a reliable, committed, strategic-thinking copywriter who is 100% invested in your project.

Say hello@abelwords.com
www.abelwords.com

    Skills
  • Advertisements
  • Brochures and leaflets
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • Product descriptions
  • SaaS copywriting
  • Tone of voice
    Specialisms
  • B2B
  • Brand Naming
  • Business, finance and law
  • Education
  • Lifestyle
  • Property and interiors
Qualifications & Awards
Copywriting Masterclass - Chartered Institute of Marketing

D&AD Masterclass - Think, plan, act (How to be strategic)

Cannes Lions, 42 Courses

International Academy of Digital
Arts and Sciences (IADAS) - Webby Awards Judge
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