Extract
This asset was part of a wider campaign to change the perception of SAP to a more modern, future-focused, climate-conscious vendor.
The task demanded rewriting, restructuring, and harmonising content according to strict brand guidelines. It was the first in a five-part series which involved writing briefs, managing another writer, and editing their work. To set the tone and structure, I created the first asset, and here it is:
RELATED CONTENT: White paper about SAP Customer Experience solutions
During five years working with SAP, I also wrote video scripts, social posts, ad banners, ebooks, website product pages, and infographics. Unfortunately, I can’t show most of my work as it’s been updated, removed, or simply lost among the tech giant’s sprawling content ecosystem.