About this project
"Founders, CTOs, and product executives know the score: Core platforms are engineered for maximum stability in the early days of a digital product.
Stability tends to be a fairly easy objective to accomplish when a user base is small. But what happens when your platform really starts exploding?"
Extract
My client, DigiNeat, wanted a series of blog posts to build topical authority. But they wanted to be direct. And they wanted the content to represent the personalities behind the services.
While SEO was in the brief, keyword research and on-page optimisation took a back seat. The primary aim was to highlight the pain point, introduce the solution, and build trust. It’s worth pointing out that this wasn’t my headline, but I wrote everything else. I also sourced some useful stats for context before linking to them for a little ‘SEO juice’.
This software development blog post showcases my ability to follow a brief while injecting a little of my flair into the copy.