About this project
A series of SEO texts to promote online calculators and provide guidance for users.
Extract
The guys at Let’s Learn to Invest approached me to write SEO copy for their online financial calculators. When I was brought on board, there was nothing more than a title and the calculator on each page.
My main objective was simple: to create copy that would generate organic traffic. So, of course, I started with some industry and keyword research. Once I had the insights and keywords I needed, I thought about all the reasons why potential users might search for such a tool.
This part of the job was very much about addressing key pain points and painting a picture of what might be possible when the right information is available.
I also had to guide the reader through the process of using the calculator.
While I’m sharing the home loan calculator, I created texts for several of the company’s calculator landing pages.
The client was happy. And last I heard, the home page was on page two of SERPs after just three weeks.