Portfolio project
Website Copywriting for a Website Design Agency
About this project
My client, Wish Web Design, wanted to portray their agency as a one-stop destination for custom web design. The brief was to appeal, at least primarily, to a local audience. A bespoke service built from the ground up was the headline.
Extract
This client approached me to write a series of web pages focused on one primary keyword and several secondary keywords. My brief was to create positive, conversational copy that set Wish Web Design apart from the competition.
I focused on the following USPs: a personal service and a fresh approach to every job.