Reportingenie Young Driver Report 2017
A labour of love: a book about how drivers under 25 behave and why.
About
In-house creative director and copywriter who does a little bit on the side.
Portfolio
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Advert in FirstCar Magazine for ingenie
We ran a competition aimed at people who just passed or failed their driving test. It featured on the very first double page of a magazine everyone gets given after taking a driving test. This ad is one of my favourite things I've ever written. Although my first congratulatory phrase got vetoed for potentially encouraging over-excited driving, "You're electric stardust, baby" is a real winner and I love it.
ScriptAnimated video script for ingenie
The company's first animation, with voice-over by BBC actor Tyger Drew-Honey. I wrote and edited the script, and had input on the animation and music. What fun!
ArticleKnowledge Centre articles for Yell
ArticleKnowledge Centre articles for Yell
I write a weekly post for Yell's Knowledge Centre, discussing content marketing, social media and web design.