Advert in FirstCar Magazine for ingenie
About this project
We ran a competition aimed at people who just passed or failed their driving test. It featured on the very first double page of a magazine everyone gets given after taking a driving test.
This ad is one of my favourite things I've ever written. Although my first congratulatory phrase got vetoed for potentially encouraging over-excited driving, "You're electric stardust, baby" is a real winner and I love it.
Extract
Just passed?
All those frustrating hours have FINALLY PAID OFF and it’s starting to sink in that you’re free.
No more chilly bus stops. No more begging lifts. No more walking the yards to the corner shop every time you want a KitKat.
You’re mobile now. YOU’RE ELECTRIC STARDUST, BABY.
Time to get that car insurance sorted, then off you go. We’re even giving away cash to help you get on the road.
For a chance to win £500, visit ingenie.com/win.