Jacky Fitt FRSA

About

An author, copywriter, editor, project manager. Optimisation (GEO/SEO) specialist.

Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice.

Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam.

Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust,Horizon Leeds, UK Agri-Tech Centre and, iLivestock and York Conservation Trust.

Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK.

Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York.

Editor on a range of non-fiction books, including: 'I Am Human Pain and Pleasure'by Martin Johnson 'How to be Good at Work' by Professor Roger Steare. 'Ethicability' 6th Edition by Roger Steare 'I Am Human: 30 Mistakes to Success' by Martin Johnson 'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward

I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership.

In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.

These days, when writing for humans, it pays to be one.

Portfolio

Author: ‘How to Be in Business: build the mindset and marketing to adapt and succeed as a startup’ Centre for Innovation Excellence in Livestock – CIEL Website copywriting, editing and SEO York Conservation Trust Copywriting, SEO, edition and project management for this national built heritage charity in York, North Yorkshire. Ongoing copywriting and social media support. Content & SEO: Agri-EPI Centre Working with the marketing team at this centre of excellence for UK agriculture, I edit and write web content and support with SEO strategy and updates. Founder: Micro Oiseau multilingual and translation website I am building a multilingual website in support of micro entrepreneurs and start-up businesses around the world. We offer a range of expert free and paid… How to Get Inside Someone’s Mind and Stay There – The Small Business Owner’s Guide to Content Marketing and Effective Message Creation Fully revised and updated in 2018, my 2014 award-winning book is now published in the US by Expert Business Press as part of their suite of… Editor – Business Book I Am Human - 30 Mistakes to Success Editor of this self-help guide by motivational speaker and entrepreneur Martin Johnson. Copy produced from a series of… Feature article for OVO Energy I was commissioned to research and write an article/guide for OVO Energy on the current state of eco initiatives within the UK and the rise of… Copywriting: website & SEO Skillogy is an international online course provider based in the UK. I was commissioned to write SEO web copy, including Meta script. Working with the owner… Copywriting: web, SEO, print, social media, blogging Working with an award-winning independent UK care company I am responsible for all on and offline copy, social media and marketing campaigns. Consistently ranked on page… Author: Award-winning Marketing Book ‘How to Get Inside Someone’s Mind and Stay There’ The business owner’s guide to content marketing and confident copywriting 2015 Winner Small Business Book Awards Editor: Business Book 'If You're So Clever Why Aren't You Rich?' 10 ways to take your genius to the bank