Jacky Fitt

Senior Copywriter , Big Ideas Collective Available for work

Contact details

Award-winning author, editor and copywriter - Yoast SEO specialist

Working in print, online and across social media strategies, from a blank sheet of paper to a refresh of existing material, I help build brands, make the complicated clear and create selling copy.

Co-director of The Big Ideas Collective and publishing imprint the Big Ideas Library, I hail from a media background in theatre and film production having worked with Terence Davies, Paul Greengrass and David Puttnam, later becoming Head of Viewer Services (North) at ITV.

Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, Out-Take Publishing, FERA, Riccall Care, SHINE, Skillogy, ONE OFF, City of York Council, Bleanau Gwent Council, OVO Energy and 5th Wall.

Social and Digital Editor at, a world-wide platform for new writing and art.

Contributing Editor at 'How to be Good at Work' livebook project: in collaboration with Professor Roger Steare.

I have particular interest in the environment. Serving on the board of Yorkshire Energy Partnership and steering committee for One Planet York. I also write articles for OVO Energy on energy, renewables and the environment.

In 2017 I became a Fellow of the Royal Society of Arts, Manufacturing and Commerce.


20 Fountayne Street
YO31 8HL

01904 270 962
  • Advertisements
  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Tone of Voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer Goods
  • Family and Childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Fellow of the Royal Society of Arts, Manufacturing and Commerce

Yoast SEO for WordPress training - Yoast Academy

Winner 2015 Small Business Book Awards
'How to Get Inside Someone's Mind and Stay There'
Community Choice Award in Marketing

Institute of Leadership & Management Accredited Trainer 2015
University of York

Investors in the Environment
Overall Achiever - Yorkshire and Humber - 2015


Author: Marketing Book

‘How to Get Inside Someone’s Mind and Stay There’ The business owner’s guide to content marketing and confident ...

Editor: Business Book

'If You're So Clever Why Aren't You Rich?' 10 ways to take your genius to the bank

Editor: Biography

'It's Not About the Beard' One man, two oceans, 100 days

Editor: Business Book

'ethicability' how to decide what's right and find the courage to do it Fully revised and extended 4th edition

Copywriting: website & SEO

Skillogy is an international online course provider based in the UK. I was commissioned to write SEO web copy, including Meta ...

Copywriting: web, SEO, print, social media, blogging

Working with an award-winning independent UK care company I am responsible for all on and offline copy, social media and ...

ONE OFF – Gideon Innovations Ltd

Brand building print and online copy for a new cleaning product. ONE OFF is an extraordinary new cleaning liquid. My role is to ...

Feature article for OVO Energy

I was commissioned to research and write an article/guide for OVO Energy on the current state of eco initiatives within the UK ...

Editor – Business Book

I Am Human - 30 Mistakes to Success Editor of this self-help guide by motivational speaker and entrepreneur Martin Johnson. Copy ...

Copywriter: website SEO, social media

daCunha is a new online platform for new fiction, cultural insight, art and conversation curated by an international team based ...

Blaenau Gwent County Council Inward Investment ...

My brief was to create a stand out strapline and compelling brochure copy to showcase the benefits of inward investment to ...

Author: blogging

'Good Stuff Will Grow' As part of the Principles of Profit business growth programme I wrote and curated a range of blogs, ...

Become a member

Join ProCopywriters

From just £4 per month you could have a profile on ProCopywriters. Find work, network and get support from your peers...

Become a member
Have your say

Complete our survey of UK copywriters

Our third annual survey is now live. Please take a few minutes to tell us about your work, your background and your goals.

Start the survey