Jacky Fitt FRSA

Human to human | copy | SEO Available for work

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Award-winning author, copywriter, editor, project manager. Search Engine Optimisation (SEO) specialist.

Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice.

Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam.

Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust, Agri-EPI Centre, Horizon Leeds, CIEL and York Conservation Trust.

Editor on a range of non-fiction books.

Contributing Editor at 'How to be Good at Work' livebook project in collaboration with Professor Roger Steare.

I have particular interest in the environment. Serving on the board of Yorkshire Energy Partnership and steering committee for One Planet York. I also write articles for OVO Energy on energy, renewables and the environment.

In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.


The Big Ideas Collective

01904 220837
  • Advertisements
  • Brochures and leaflets
  • Content design
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Brand Naming
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Fellow of the Royal Society of for the encouragement of Arts, Manufactures and Commerce

Yoast SEO for WordPress training - Yoast Academy

Winner 2015 Small Business Book Awards
'How to Get Inside Someone's Mind and Stay There'
Community Choice Award in Marketing

Institute of Leadership & Management Accredited Trainer 2015
University of York

Investors in the Environment Award
Overall Achiever - Yorkshire and Humber - 2015


Centre for Innovation Excellence in Livestock – ...

Website copywriting, editing and SEO

York Conservation Trust

Copywriting, SEO, edition and project management for this national built heritage charity in York, North Yorkshire. Ongoing ...

Content & SEO: Agri-EPI Centre

Working with the marketing team at this centre of excellence for UK agriculture, I edit and write web content and support with ...

Founder: Micro Oiseau multilingual and translation ...

I am building a multilingual website in support of micro entrepreneurs and start-up businesses around the world. We offer a range ...

How to Get Inside Someone’s Mind and Stay There ...

Fully revised and updated in 2018, my 2014 award-winning book is now published in the US by Expert Business Press as part of ...

Editor – Business Book

I Am Human - 30 Mistakes to Success Editor of this self-help guide by motivational speaker and entrepreneur Martin Johnson. Copy ...

Feature article for OVO Energy

I was commissioned to research and write an article/guide for OVO Energy on the current state of eco initiatives within the UK ...

Copywriting: website & SEO

Skillogy is an international online course provider based in the UK. I was commissioned to write SEO web copy, including Meta ...

Copywriting: web, SEO, print, social media, blogging

Working with an award-winning independent UK care company I am responsible for all on and offline copy, social media and ...

Author: Award-winning Marketing Book

‘How to Get Inside Someone’s Mind and Stay There’ The business owner’s guide to content marketing and confident ...

Editor: Business Book

'If You're So Clever Why Aren't You Rich?' 10 ways to take your genius to the bank

Editor: Business Book

'ethicability' how to decide what's right and find the courage to do it Fully revised and extended 4th edition

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