Jacky Fitt FRSA

Eye-catching print and digital content | SEO specialist | award-winning author and editor Available for work

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An author, copywriter, editor, project manager. Search Engine Optimisation (SEO) specialist.

Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice.

Co-director of The Big Ideas Collective and founder of multi-lingual marketing website Micro Oiseau, I hail from a media background in film production having worked with Terence Davies, Paul Greengrass and David Puttnam.

Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, OVO Energy, Positive Accountants, Barbara Jacobs & Co, OVO Energy, Petros, York St John University, Joseph Rowntree Housing Trust, Agri-EPI Centre, Horizon Leeds, CIEL and York Conservation Trust.

Author of 'How to Be in Business' (2024) chosen to accompany the She Can Shine female entrepreneurial startup programme based at SHINE in Leeds, UK.

Author of 'How to Get Inside Someone's Mind and Stay There' (2014) winner of 2015 Small Business Book Awards, now currently published by Business Expert Press in New York.

Editor on a range of non-fiction books, including:
'I Am Human Pain and Pleasure'by Martin Johnson
'How to be Good at Work' by Professor Roger Steare.
'Ethicability' by Roger Steare
'I Am Human: 30 Mistakes to Success' by Martin Johnson
'If You're So Clever, Why Aren't You Rich?' by Elizabeth Ward

I have particular interest in the environment. Serving on the Board of Yorkshire Energy Partnership.

In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.


The Big Ideas Collective
North Yorkshire
YO31 8HL

01904 220 837
  • Advertisements
  • Brochures and leaflets
  • Content design
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Brand Naming
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Fellow of the Royal Society of for the encouragement of Arts, Manufactures and Commerce

Yoast SEO for WordPress training - Yoast Academy

Winner 2015 Small Business Book Awards
'How to Get Inside Someone's Mind and Stay There'
Community Choice Award in Marketing

Institute of Leadership & Management Accredited Trainer 2015
University of York

Investors in the Environment Award
Overall Achiever - Yorkshire and Humber - 2015


Centre for Innovation Excellence in Livestock – ...

Website copywriting, editing and SEO

York Conservation Trust

Copywriting, SEO, edition and project management for this national built heritage charity in York, North Yorkshire. Ongoing ...

Content & SEO: Agri-EPI Centre

Working with the marketing team at this centre of excellence for UK agriculture, I edit and write web content and support with ...

Founder: Micro Oiseau multilingual and translation ...

I am building a multilingual website in support of micro entrepreneurs and start-up businesses around the world. We offer a range ...

How to Get Inside Someone’s Mind and Stay There ...

Fully revised and updated in 2018, my 2014 award-winning book is now published in the US by Expert Business Press as part of ...

Editor – Business Book

I Am Human - 30 Mistakes to Success Editor of this self-help guide by motivational speaker and entrepreneur Martin Johnson. Copy ...

Feature article for OVO Energy

I was commissioned to research and write an article/guide for OVO Energy on the current state of eco initiatives within the UK ...

Copywriting: website & SEO

Skillogy is an international online course provider based in the UK. I was commissioned to write SEO web copy, including Meta ...

Copywriting: web, SEO, print, social media, blogging

Working with an award-winning independent UK care company I am responsible for all on and offline copy, social media and ...

Author: Award-winning Marketing Book

‘How to Get Inside Someone’s Mind and Stay There’ The business owner’s guide to content marketing and confident ...

Editor: Business Book

'If You're So Clever Why Aren't You Rich?' 10 ways to take your genius to the bank

Editor: Business Book

'ethicability' how to decide what's right and find the courage to do it Fully revised and extended 4th edition

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