Jacky Fitt

Senior Copywriter , Big Ideas Collective Available for work

Contact details

Award-winning author, editor and copywriter - Yoast SEO specialist

Working in print, online and across social media, from a blank sheet of paper to a refresh of existing material, I inform, influence and help build brands through the right language, emphasis and tone of voice.

Co-director of The Big Ideas Collective and publishing imprint the Big Ideas Library, I hail from a media background in theatre and film production having worked with Terence Davies, Paul Greengrass and David Puttnam, later becoming Head of Viewer Services (North) at ITV.

Clients include: ITV plc, The University of York, The Stable Company, Holiday Cottages Group, Littlewoods Online, Out-Take Publishing, FERA, Riccall Care, SHINE, Skillogy, City of York Council, Bleanau Gwent Council, Positive Accountants, Barbara Jacobs & Co, Virtuosity, OVO Energy, The Corporate Philosopher, Petros, York St John University, 5th Wall and Joseph Rowntree Housing Trust.

Social and Digital Editor at, an online international short story resource.

Contributing Editor at 'How to be Good at Work' livebook project: in collaboration with Professor Roger Steare.

I have particular interest in the environment. Serving on the board of Yorkshire Energy Partnership and steering committee for One Planet York. I also write articles for OVO Energy on energy, renewables and the environment.

In 2017 I became a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.


20 Fountayne Street
YO31 8HL

01904 270 962
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
Fellow of the Royal Society of for the encouragement of Arts, Manufactures and Commerce

Yoast SEO for WordPress training - Yoast Academy

Winner 2015 Small Business Book Awards
'How to Get Inside Someone's Mind and Stay There'
Community Choice Award in Marketing

Institute of Leadership & Management Accredited Trainer 2015
University of York

Investors in the Environment
Overall Achiever - Yorkshire and Humber - 2015


Author: Marketing Book

‘How to Get Inside Someone’s Mind and Stay There’ The business owner’s guide to content marketing and confident ...

Editor: Business Book

'If You're So Clever Why Aren't You Rich?' 10 ways to take your genius to the bank

Editor: Business Book

'ethicability' how to decide what's right and find the courage to do it Fully revised and extended 4th edition

Copywriting: website & SEO

Skillogy is an international online course provider based in the UK. I was commissioned to write SEO web copy, including Meta ...

Copywriting: web, SEO, print, social media, blogging

Working with an award-winning independent UK care company I am responsible for all on and offline copy, social media and ...

ONE OFF – Gideon Innovations Ltd

Brand building print and online copy for a new cleaning product. ONE OFF is an extraordinary new cleaning liquid. My role is to ...

Feature article for OVO Energy

I was commissioned to research and write an article/guide for OVO Energy on the current state of eco initiatives within the UK ...

Editor – Business Book

I Am Human - 30 Mistakes to Success Editor of this self-help guide by motivational speaker and entrepreneur Martin Johnson. Copy ...

How to Get Inside Someone’s Mind and Stay There ...

Fully revised and updated in 2018, my 2014 award-winning book is now published in the US by Expert Business Press as part of ...

Copywriter: website SEO, social media

daCunha is a new online platform for new fiction, cultural insight, art and conversation curated by an international team based ...

Blaenau Gwent County Council Inward Investment ...

My brief was to create a stand out strapline and compelling brochure copy to showcase the benefits of inward investment to ...

Author: blogging

'Good Stuff Will Grow' As part of the Principles of Profit business growth programme I wrote and curated a range of blogs, ...

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