About this project
A marketing campaign to introduce a new healthcare service for people aged 65 and over in West London. The project brief required the development of a service name, website, general leaflet, in-depth leaflet, press release, and posters. Working closely with the communications team I also consulted with patients, patient representatives and NHS staff.
"Katherine is unwaveringly passionate about delivering copy fit for purpose. She is dedicated to the subject and the result is copy delivered to brief with little need for revision. It certainly helped deliver effective marketing materials and have readily shared her contact details with colleagues without hesitation."
Ann, Interim Head of Comms, Whole Systems Integrated Care
Extract
Are you aged 65 or over?
And living in Royal Borough of Kensington & Chelsea, or the Queen’s Park and Paddington areas of Westminster?
Your local NHS is introducing a new integrated care service called My Care, My Way especially with you in mind.
My Care, My Way puts you at the heart of planning for your care, both today and in the future. It works to anticipate and prepare for any changes in your health and wellbeing.
It empowers you to manage every aspect of your care in partnership with your GP. A dedicated My Care, My Way team of health and social care professionals also work with your GP.
My Care, My Way helps you to lead the life you wish to live. It provides health and social care support, tailored to your particular circumstances and individual needs. It is designed with you, the patient, as the priority.
Click here to find out more about My Care, My Way.