Hi, I’m Lex. I’ve been helping brands find their voice and tell their stories for over 15 years.
About
I’ve worked with businesses of all shapes and sizes doing things like defining tone of voice and training people to use it, naming products and companies, work-shopping key messages, and copywriting for all kinds of things.
Recently, I’ve set the tone for a fintech start-up, helped a very popular video game company define its voice, and named a couple of boozy businesses.
Portfolio
Words for the mind
Mindwork is a therapy practice based in New York. Their approach focusses on the partnership between therapist and client, so it was important to stay away…
Sydney Opera House Brand Identity
When you think of Sydney, you can’t help but think of the Sydney Opera House. Its distinctive sails have had no trouble attracting people from all…