Lex Courts

Freelance Brand Writer | Words for brands and other things Available for work

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Hi, I’m Lex.

I’ve been helping brands find their voice and tell their stories for almost 15 years.

I’ve worked with businesses of all shapes and sizes doing things like defining tone of voice and training people to use it, naming products and companies, work-shopping key messages, and copywriting for all kinds of things.

Recently, I’ve set the tone for a fintech start-up, helped a very popular video game company define its voice, and named a couple of boozy businesses.






  • Advertisements
  • Brochures and leaflets
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Charities
  • Consumer goods
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Science and Technology
  • Sport, travel and leisure


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Sydney Opera House Brand Identity

When you think of Sydney, you can’t help but think of the Sydney Opera House. Its distinctive sails have had no trouble ...

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