Lex Courts

Senior Copywriter , Freelance Brand Writer | Words for brands and other things Available for work

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Hi, I’m Lex.

I’ve been helping brands find their voice and tell their stories for more than 10 years.

I’ve worked with businesses of all shapes and sizes doing things like defining tone of voice and training people to use it, naming products and companies, work-shopping key messages, and copywriting for all kinds of things.

Recently I’ve helped a popular video game franchise define their tone of voice, written more expressive copy for a dance theatre's new website, and named a couple of boozy businesses.






  • Advertisements
  • Brochures and leaflets
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Beauty
  • Charities
  • Consumer goods
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Science and Technology
  • Sport, travel and leisure


Sydney Opera House Brand Identity

When you think of Sydney, you can’t help but think of the Sydney Opera House. Its distinctive sails have had no trouble ...

Words for the mind

Mindwork is a therapy practice based in New York. Their approach focusses on the partnership between therapist and client, so it ...

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