Consumer campaign – The Big 5-Oh – Janus Henderson investment trusts
About this project
I came up with the concept for a multi-faceted campaign targeted at people aged around 50 who should be thinking about retirement - 'The Big 5-Oh'. As well as coming up withy the hero TV-style video, I wrote explainer videos, all content for a retirement hub, articles, emails and more.
Within six months of the campaign’s release, Janus Henderson saw analytics soar above benchmark figures and massively outperform previous metrics. The hero video had over one million impressions, with a click-through rate on YouTube that was 280% above what was expected. The print element of the campaign was equally as impressive, delivering over three million impacts.
Extract
Record-breaking multimedia campaign for asset managers Janus Henderson:
• 1m+ video views
• 3m+ print impacts
• ROI 280% above target
It involved video, ads, articles, a retirement guide and a microsite, – I came up with the concept and wrote all elements.
Hero video – script
(voiceover)
Your 50th birthday. The Big 5-0.
Or is that the Big 5…Oh?!
Whether you’re not quite there yet or you’ve already reached 50, you’re probably finding it’s a time when you’re starting to take stock.
Of your life – and of your lifestyle.
Of your future – and of your children’s future.
Because at your age, retirement is no longer a distant prospect.
And your retirement planning needs to start now.
But if you’re not sure how or where to begin, don’t worry.
At Janus Henderson Investment, we can be your gateway to smart retirement planning.
We’re a leading global active asset manager looking to provide the best long-term returns we can for our clients.
Just as importantly, our investment expertise is trusted by thousands of institutions, independent financial advisers and individual investors alike.
From our retirement guide and podcasts to a wide range of investment trusts, we can help you plan your future.
And you can find all of it on our Retirement Planning Hub
If you’re aged around the Big 5-0 why not take a look?
It’s got to be better than waiting for the Big 6-Oh No.
Smart retirement planning starts now…
Smart retirement planning starts with you and Janus Henderson Investment Trusts.