Portfolio project
Arête
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/01/16160958/Arete_600-1.png)
Developed in partnership with wordsmith Jen Kaarlo Mendenhall-Waldorf, this metaphoric name for a ski wear brand represents women on the peaks, at their peak. The circumflex accent above the central /e/, visually echoes the name.
Arête, this French word for a mountain ridge originates from the Latin arista meaning ears of grain.