SEO Content for a Financial Calculator

The guys at Let’s Learn to Invest approached me to write SEO copy for their online financial calculators. When I was brought on board, there was nothing more than a title and the calculator on each page. 

My main objective was simple: to create copy that would generate organic traffic. So, of course, I started with some industry and keyword research. Once I had the insights and keywords I needed, I thought about all the reasons why potential users might search for such a tool. 

This part of the job was very much about addressing key pain points and painting a picture of what might be possible when the right information is available. 

I also had to guide the reader through the process of using the calculator. 

While I’m sharing the home loan calculator, I created texts for several of the company’s calculator landing pages. 

The client was happy. And last I heard, the home page was on page two of SERPs after just three weeks.