SPOKE London – B2C Emails and Social Posts

Live & Let Dry

​SPOKEsmen,​

We don’t often take our wardrobe inspiration from Sean Connery. Only Bond can pull off a Sky Blue terrycloth playsuit. (Sorry, guys).

​But what if SPOKE’s very own Q branch could change that?​

Just in time for your summer hols, we’re releasing a limited-edition Towelling Polo. And boy, have we shaken things up.

​Fitting just like a Tolo™, we’ve switched out the smooth jersey fabric for long-looped 280g terry cotton towelling. Woven in 100% organic Portuguese cotton, all those loops make it gloriously absorbent and drenched in decadent ‘70s charisma.

​The perfect summer shirt to slip on after pulling yourself from the pool (Soho House or paddling) – and gliding into drinks and dinner.

​To Dry For >>>​

Bond’s sky-blue colour pick was tempting. But we’re running the beta in a wildly wearable Navy. One thing at a time, folks

You’ve got this.

​— Team SPOKE

​—

Suck It & Seer

SPOKEsmen,

Picture the scene. You’re hobnobbing in the Hamptons, attempting to pass for the long-lost Winkelvoss Triplet.

Collar popped, sweater draped – now a final flourish to really nail that preppy, peppy New England vibe.

Enter our NEW featherlight, striped Seersuckers – the magna cum laude of SPOKE Shorts.

The signature crinkle weave keeps you effortlessly cool all summer long. We’ve refined the classic with a few Ivy League SPOKE details, and a shot of stretch for endless comfort.

​Dropping in Sky, Lemon, Candy and Aqua Stripes.

​Short Cut >>>

Even if you end up closer to Margate than Martha’s Vineyard, you’ll always look top dollar.

Now, where did you put those deck shoes?

– Team SPOKE

​—

Anchor Man​

​SPOKEsmen,

Sure, you can go full French Sailor in our new Breton short-sleeve.

Inspired by the most handsome, least seaworthy Navy in history – you too can channel the spirit of Jean Paul Gaultier in one of these.

​But if you fall fractionally short of airbrushed perfection, you’ll find the classic stripe flatters mortals too. It’ll layer beautifully under a denim shirt or light jacket this spring.

If you don’t think you’ve got the gallic flair (or guyliner) for Navy blue – on pre-order now, build yourself up with Wild Ginger or Aqua Grey.

Mais Oui >>>

​Bon weekend,
 
– Team SPOKE