Portfolio project

Website Copy – Allure Homes

ALLURE HOMES – Website Content

 

Home Page

 

[wide background image behind the headlines]

 

[ALLURE HOMES LOGO]

 

[h1]:

An online platform to design and build your dream home

(option 2):

Your Dream Home Is Right Here

 

[h2]:

Your Home, Your Way

(option 2):

Bringing the best designers, builders and architects to your fingertips

 

[in blue band]:

[h3]:

More Than A Builder

 

[h2]:

Your route to a perfect home

 

[body text]:

Allure Homes is not just a boutique home developer. We’re a platform for fantastic designers to provide the blueprint for your ideal living space.

 

Our range of choice creates the bridge between your imagination and the designs to make it a reality. Browse through and discover your dream home!

 

[button]:

See All The Designs

[link to Designs page]

 

[h2]:

Latest Home Designs

 

[body text]:

Do you want a huge range of imaginative, ambitious and beautiful house designs from some of the most exciting designers on the planet at your fingertips? Look no further.

 

All designs are reviewed by our experts to ensure they meet with Australian building standards, as well as the Allure Homes perfectionist criteria.

 

[insert most recent 4/6 quick view panels]

 

Our staff are constantly on the hunt to find the latest designs and cutting-edge designers for our site, and these are just a few of the most recent to be uploaded. Click through to the House Designs section to view our entire catalog.

 

[button]:

See more designs

 

[h2]:

Featured Designers

 

[body text]:

We’ve got some of the highest-quality designers in the country contributing to our home design catalog, and naturally you’ll want to know more about their work.

 

Below, we meet some of the designers supplying these incredible home plans and learn about what inspires and motivates them.

 

[insert most recent 4 in panels]

 

[button]:

Check out all the designers

 

[h2]:

Why Allure Homes?

 

[body text]:

The team at Allure Homes are experts at working with you to create practical, beautiful homes that bring pleasure to you, your family and your friends. Like you, we have homes and families ourselves and know what it means to take the plunge with a new project. We’re in the business of building great relationships (as well as great houses), and you’ll always feel you’ve been listened to.

 

Building a beautiful home is all about high standards, quality work and attention to detail. With Allure Homes, every aspect of your house-building process gets our attention. From the moment you decide upon a design until the last panel is fitted, we’ll make sure we’re available, transparent and happy to find solutions. And the best bit? We guarantee to complete on time and on budget.

 

[h3]

With Allure Homes, you won’t feel like you’re taking a plunge so much as slipping gently into the pool…

 

[button]: Read more about Allure

[link to About page]

 

(Here would be a good place to include any testimonials whenever you’re ready. Obviously it’s too early right now.)

 

[h2]:

Dreaming of an incredible home but not sure where to start? We can help.

 

[button]:

Talk it over with our team

[link to Contact page, or maybe a chat pop-up?]

 

 

(In case you are planning a newsletter):

[h3]:

Want to get updates on our latest designs, promotions and news?

 

[body text]:

Sign up to our newsletter:

 

[button]: Get signed up!

 

House Designs page

 

[h1]:

Designs For The New Era In Home Building

 

[h2]:

Concepts and plans to suit all tastes, lifestyles and ambitions

 

[body text]:

You might think houses like these are only found in movies. Here, you’re only a couple of clicks away from starting your journey to living in one yourself.

 

Browse through a huge range of beautiful home plans from some of the best designers in the country and around the world.

 

And rest easy, knowing that all designs are reviewed by our expert builders to ensure they meet with Allure Homes’ inch-perfect standards.

 

[h3]:

Scroll to the winner

 

Who knows, the right one for you might be just down the page… Perhaps you won’t know what you really wanted until you see it!

 

Whichever plans catch your eye, just click through for more info. You’re a step away from beginning to see your dream home become a reality.

 

[pages of the designs tiles below]

 

[if viewer clicks on a design to expand it, box could appear with this text]:

Is this the one for you? Click here and we can get started!

[link opens a form which will be submitted to Allure HQ]

 

[form text]:

 

[h3]:

Hey! Thanks for your interest in this design.

 

[body text]:

If you complete the boxes below and press ‘send’, then someone will be in touch in the next 24 hours to help start your journey to creating your dream home.

 

[form fields]:

Design:          [auto-fills with name of design]

Designer:      [auto-fills with name of designer]

My name:         [text box]

Email:               [text box]

Phone:             [text box]

Town:              [text box]

 

[auto response window to completed form]:

[h3]:

Thanks!

[body text]:

That’s sent for you. One of our staff will be in touch about your project as soon as possible.

 

[footer box]

[h3]:

Fallen in love with an amazing design but not sure what to do next?

[body text]:

We can help.

[button]:

Call our friendly team on [insert number]

 

Designer Profiles page

 

[h1]:

Talented Designers At Your Fingertips

 

[h2]:

Meet the people who’ll help you create your dream home

 

[body text]:

Don’t believe the ‘creative’ stereotype – as well as planning inspiring houses, these designers and architects are some of the most hard-working and conscientious people on the planet.

 

After all, when you’re dealing with someone’s home and life investment, you need to care about more than looks. Our staff have thoroughly vetted all the designers on the Allure Homes platform, so you can be sure they’re of the highest caliber.

 

Our designers are complete professionals working to create inspiring exteriors, awesome interiors and a complete perfect home experience.

 

You’ll never forget the moment you first clicked on your designer’s profile. Scroll down and meet them now!

 

[scroll to profile thumbnails]

 

[h3]:

Seen a designer you’d love to work with?

 

[body text]:

Drop us a line or give us a call – we’ll tell you more about how you can work with them to create a unique house.

 

[button]:

Contact the Allure Homes team

 

Inspiration page

 

[h1]:

Get Inspired!

 

[h2]:

Making your decisions easy

 

[h3]:

You might not know what you love until you see it

 

[body text]:

Your living room, your kitchen, your bathroom – maybe you’ve got some solid ideas in your mind’s eye already about how you want your home to look.

 

Or perhaps you’re looking over a design and thinking it’s amazing but… what could we do with the flooring? How would different surfaces look for that kitchen top? Does the lighting have to be embedded that way?

 

If you’re looking for more examples of how all kinds of materials or finishes might look, then this is the page for you.

 

Every aspect of your house is open to choice. What makes you happiest to look at – fine, pale ash wood, or dark, matt grey slate? Pale sandstone, or clean, pure white Dekton? The gleam of polished copper, the texture of patinated zinc, or a classic chrome finish?

 

Which do you prefer to feel under your fingertips – the warm grain of hard oak, or the cool, smooth touch of black marble?

 

That wall might look pretty good plastered, but what about stone cladding, or wood panels, or bare brick? How do they look in sunshine, daylight, or at night? And would you use halogen bulbs, one main pendant, or multiple spotlights?

 

Does brushed steel, frosted glass or polished pine turn you on?

 

Browse our inspiration gallery for all kinds of ideas for layouts, colour palettes, fittings, fixtures, sizes, textures, finishes and more.

 

Go for it – scroll through and get inspired!

 

[insert images gallery]

 

 

[in footer]:

[h3]:

Ready to get started on your new home?

 

[body text]:

Take a look through our Designs catalog and find the right one for you. We can make it happen.

 

[button]:

View all designs

[link to Designs page]
About page

 

[h1]:

Allure Homes: Starting The Journey To Your Ultimate Home

 

[h3]:

We’ve created a new approach to home building.

 

[body text]:

Making your journey to a dream home easier, more direct and more exciting. Allure Homes is a platform for all the stunning house plans and talented designers you could want.

 

 

[h2]:

Why Allure?

 

[bullet points or arranged 3×2 with icons?]:

 

  • Guaranteed excellence, with the best designers
  • See which designs everyone else is raving about
  • Be in charge, with complete freedom of choice
  • Confidence with long-term professionals
  • Peace of mind – we don’t take short cuts
  • Not just a house. A home of distinction

 

[h2]:

Our Mission: To Make Dream Houses Become Realities

 

[3 sections – each of the below links out to a full page]:

 

[h3]: Why Choose Us  

[h4]: Your Home, Your Way

[body text]:

We combine ingenuity, connections and expertise, working together to bring you the home you’ve always wanted.

[button]: Learn more

 

[h3]: Choice

[h4]: Huge Range, Fantastic Designs

[body text]:

Liberate your home’s potential with our expansive range of stunning designs, unique ideas and awe-inspiring concepts.

[button]: Learn more

 

[h3]: Trusted Builders

[h4]: High Standards, No Short Cuts

[body text]:

We only work with skilled craftsmen and construction engineers that we know and trust. Attention to detail and high standards are our keywords.

[button]: Learn more

 

[h3]:

Together, our goal is to create awesome homes you’ll love living in.

 

[h2]:

Get to know us

 

[body text]:

We aim to provide a user-friendly, 21st-century solution to boutique home design and construction. We’re all about a client-focused approach and a drive for the highest quality.

 

[h3]:

The Allure Homes Team

[body text]:

We’re a coming-together of key long-term professionals in the home-building business. Between us, the Allure partners have decades of experience in construction, workmanship, design, project management, mortgages, property investment and financial planning.

 

We are the one-stop solution to finding your dream home, and getting it built.

 

Our staff are out promoting Allure Homes across the country and beyond, sourcing the finest architects with the most impressive designs for you to browse through and fall in love with.

 

[picture?]

[h3]:

We want to give you choice, control and a smooth journey to an incredible new home.

 

[body text]:

In a few short months, you could be in your amazing new house, designed exactly how you wanted. With Allure Homes, you’re not taking a plunge so much as slipping gently into the pool.

 

[h2]:

Want to be inspired?

 

[body text]:

Click through to our Inspiration section and be amazed at the possibilities. Interiors, exteriors, lighting, materials, textures, features and details to get your mind buzzing!

 

[button]: See some awesome ideas

[link to Inspire Me page]

 

[blue footer band]:

[h3]:

Do you have a vision for your dream home but not sure where to start? We can help.

[button]: Talk it over with the team

[link to Contact page]

 

 

3 pages linked out to from the About section:

 

Why Choose Us

 

[h1]:

Your Home, Your Way

 

[body text]:

It’s all here, in the space of a few clicks.

 

We’re changing things

Allure Homes is an innovative platform set up by long-term Australian home professionals. We wanted to create a web-based service that made the whole process more accessible for you, to bring designing and building a home into the 21st century.

 

Giving you choice

We’re about providing you with options, ideas and dreams, as well as access to the people who can help you make them a reality. You can check out all the perfect houses, beautiful designs and new styles, as well as the people who created them.

 

Finding a perfect match

Like a dating site for home planners and builders, you can see designers’ profiles, templates, experience and history, as well as what inspires them. And then you can browse designs, designers and materials to find the perfect match.

 

You’ll love our simple process

You can view house designs from hundreds of architects and designers, all of which will have been checked out by us for quality. Then choose any design you want and we’ll talk to you about your preferences, needs and ideas before we go to construction.

 

All about high standards

Every aspect of building your beautiful home will get our attention, every inch will be crafted to our precise quality.

 

Open and available

From the moment you decide upon a design until the last panel is fitted, we’ll make sure we’re available, transparent and happy to find solutions.

 

And the best bit?

We guarantee to complete on time and on budget. In just a few months’ time, you’ll be pinching yourself to make sure you really are living in such an amazing house.

 

And with Allure Homes, getting it built won’t feel like you’re taking a plunge, so much as slipping gently into the pool.

 

[h2]:

Want to get started?

 

[body text]

Check out the Designs section for our full range of awe-inspiring house plans.

 

[button]: See All The Designs

[link to Designs page]

 

Choice

 

[h1]:

Huge Range, Fantastic Designs

 

[body text]:

Browsing through multiple websites and brochures is time-consuming. We’ve nipped that problem in the bud and created a platform where you can see everything under one roof.

 

We’re changing things

Our philosophy is all about choice. More designs and designers – more ideas and perspectives. Your new home’s potential has never been better. You can browse through everything you might want to find your dream home, then take your pick and get it built.

 

Opening doors for everyone

In our Designs pages, you’ll find hundreds of home plans to choose from. All kinds of sizes, styles and ideas, and in all sorts of colours, materials and finishes. Everything you could need to suit your lifestyle and ambitions.

 

The best creative people

With the huge choice in designs comes our roster of great Designers, from across all kinds of philosophies. We’re creating the kind of selection that no other builder or developer can give you. You’ll be able to see their experiences and inspiration, and what their latest concepts look like.

 

You have the power

We’re handing power back to you, to give you the freedom to choose, rank and customise plans from all of our designers. You can see which styles are hot, who are the rising stars, and what’s getting built.

 

Selecting what suits you

It’s a simple process to select the home you love, and then tell us more about how you want it built. Whatever kind of home you want, the Allure Homes platform allows freedom of choice and complete control.

 

Is it like a dating site for home builders and designers? Maybe. But all we care about is that you find the perfect match when it comes to your dream home.

 

[h2]:

Want to get started?

 

[body text]

Check out the Designs section for our full range of awe-inspiring house plans.

 

[button]: See All The Designs

[link to Designs page]

 

 

Trusted Builders

 

[h1]:

High Standards, No Short Cuts

 

[body text]:

It’s a big commitment, but you can rest easy. Because we take the building of your home as seriously as you do.

 

Millimetre-perfect construction

Every inch of an Allure Home is crafted to precise standards. We don’t cut corners, rush work or brush challenges under the patio. The highest quality and attention to detail is most important to us, and we take pride in a job well done.

 

We’re open, available and transparent

We love listening to your plans, and we’ll be clear and helpful with our advice in return. It’s all about making the dream come true.

 

On time, and on budget

We believe in doing what we say we’re going to do, when we say we’re going to do it. And to an impeccably high standard.

 

Long-term industry professionals

Our team has a combined experience of decades in construction, workmanship, design, project management, mortgages, property investment and financial planning. We’ve got the people you can trust, down to the last man and woman.

 

It’s all about you

We’re all about a client-focused approach and a drive to create homes that are practical, beautiful and a pleasure to live in. The journey to your dream home will be as smooth and stress-free as possible.

 

[h3]:

We don’t just build houses. We give you homes of distinction.

 

[h2]:

Want to be inspired?

 

[body text]

Click through to our Inspiration section to see interiors, exteriors, lighting, materials, textures, features and details that’ll get your mind buzzing!

 

[button]: See some awesome ideas

[link to Inspire Me page]

 

 

 

 

 

 

 

 

Contact page

 

[h1]:

Allure Homes – The Platform For Perfection

 

[h3]:

We’re here to answer your questions and start your journey to a beautiful new place to live.

 

[body text]:

Ready to book a consultation or arrange a face-to-face meeting?

Are there any aspects of home building that you need clarity on?

Got something specific home in mind, or has a particular design caught your eye?

 

We can help. Send us a message by simply using this form, or get in touch by email or phone on the details below.

 

[insert contact form]

 

[body text]:

We’ll be sure to get back to you within 24 hours. Let’s talk about your project.

 

[h3]:

Allure Homes

 

Phone: [insert phone number]

Email: [insert email]

 

[h3]:

Offices:

 

[insert info]

 

[h3]:

Have you seen the range of possibilities on our Inspiration page?

[body text]:

You might see something you would never have thought of…

 

[button]:

Show me more!

 

 

Page Tags & Meta Descriptions

 

Home Page

 

Page tag:

Allure Homes | Your Beautiful Dream Home Is Right Here

 

Meta description:

A platform for fantastic designers to provide the blueprint for your ideal living space. Browse the designs, discover your dream home and get it built!

 

House Designs

 

Page tag:

Incredible Designs & Awesome House Plans – Call Allure Homes

 

Meta description:

Browse through our huge range of designs. You’re only a couple of clicks away from starting your journey to an awesome house and a home to be proud of.

 

Designer Profiles

 

Page tag:

Designers Who Can Make Your Dream Home A Reality – Call Now

 

Meta description:

Get to know the home designers behind our massive selection of cutting-edge, modern house plans. Our team have found some of the best in the country.

 

Inspiration

 

Page tag:

Ideas For Your Home To Spark The Imagination – Check Them Out!

 

Meta description:

Ideas and images to kick-start your vision. Explore the countless options for lighting, surfaces, floors, windows, walls, colours, textures… everything!

 

House Plan Template

 

Page tag:

An Elegant, Practical House Plan To Customise To Your Taste

 

Meta description:

A multitude of options can sometimes make you unsure where to start. This simple, adaptable template clears the air and allows you to get creative.

 

About

 

Page tag:

Your Professional Team For Building The Ultimate Home

 

Meta description:

The Allure Homes team are revolutionising the approach to home-building. Together, can create awesome houses that are a pleasure to live in. Take a look!

 

Contact

 

Page tag:

Get In Touch With The Allure Homes Team Today

 

Meta description:

Seen a design you love? Or not sure where to start with making your dream home come to life? We can help. Give us a call or drop us a line today.

 

NB

Page Tags – max 60 characters

Descriptions – around 150-160 characters

PRO

Douglas Smith

Look Here Copywriting

Contact

19 Van Dyck Road
Colchester
Essex
CO3 4QD

+447982938538
+447982938538

Send an email

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