Sam Guise

Middleweight Copywriter , YourStoryMyWords Available for work

Send an email Contact details

What do I write?

Marketing copy, product content, fact sheets, website words, articles, blogs, e-learning scripts, app content, workbooks, white papers, guides, manuals...
I get a buzz when the words on a web page match the message in a manual.

What makes it stand out?

The hidden work behind the words...
Requirements gathering, fact finding, benefit spotting, message distilling, meaning building, tone setting, experience testing, perspective shifting, consistency checking, problem fixing.
All done calmly, cheerfully and collaboratively.

What's my niche?

My experience is in talent, leadership, emotional intelligence, competencies, psychometrics, assessment, development and training.
But experience can get in the way. I'm good at trying on readers' shoes, spotting the story and telling it well.

What do people say about it?

"Sam is the colleague everyone wishes they had. She has exceptional work ethic, produces high quality work on time, and is very open to feedback. I've always been impressed by her ability to welcome diverse viewpoints from others and then synthesize them into a coherent point of view in the final written product."
Paula Kerr, Director at Korn Ferry

"Sam was able to translate scientific research, statistics and jargon into an interesting and engaging report series which really resonated with our target audience. She considered how the key points could be displayed visually, and was always happy to review any copy that was used in the wider campaign."
Kylie McIntyre, Marketing Manager at Sova Assessment



  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Product descriptions
  • Technical
  • Tone of voice
  • White Papers
  • B2B
  • Business, finance and law
  • Charities
  • Education
  • Science and Technology
Qualifications & Awards
- Basic Proofreading, PQB
- EI and Leadership Styles, Korn Ferry
- BPS Test User: Occ, Personality
- MSc Organisational Development
- PGCE Post Compulsory Education
- BEng Mechanical Engineering


Guides and manuals

Easy to follow, a pleasure to read

White papers

That show the difference you make

Marketing content

That spotlights your values and brand

Case studies

Packed with the impact you deliver

Fact sheets

That answer people's questions

Website words

That set you apart

Become a member

Join ProCopywriters

From just £6 per month you could have a profile on ProCopywriters. Find work, network and get support from your peers.

Become a member
Learn online

Members-only webinars

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events