Find a copywriterSarah Townsend
Sarah Townsend

Sarah Townsend

Pro
Freelance copywriter and editor since 1999. Transforming words from BLAH BLAH to TA-DA.
● Available for work South West

Are your words working hard for you? Or are they more blah blah than TA-DA?! When your words shine, your business thrives.

About

🤔 Are you tired of your marketing messages falling flat?

🤔 Do you know what you want to say… but spend hours tinkering, only to find it’s still not right?

🤔 Or maybe you just don't have the time – or the skills – to write clear and compelling copy for your business

I can help.

Hello – I'm Sarah Townsend.

When your words shine, your business thrives.

As a freelance copywriter and copy editor for 25+ years, I write copy that gets you noticed – for all the right reasons.

I offer three core services:

✨ MESSAGING AUDITS

Where the magic starts! I’ll deep-dive your website and wider messaging to identify areas for improvement, and provide an in-depth report jam-packed with practical action points and next steps to help you get to where you want to be.

✨ DOCUMAGIC

Struggling with a strategy doc, mediocre website or an impact report that, well... lacks impact? I transform dull drafts and underperforming documents into sparkling words that get more eyes on your content – and more cash in your bank.

✨ WEBSITE COPYWRITING

Website copy not performing? Words not working hard? My clear, concise and compelling web copy converts casual browsers into paying clients. A well-written website can sell while you sleep – is it time to invest in yours?

YOU SHOULD KNOW...

✏️ My writing helps businesses stand out, while 30+ years of commercial marketing experience – client-side, agency and freelance – makes working with me a breeze.

✏️ As a neurodivergent copywriter and editor I bring original thought, creative problem-solving and a passion for clarity to every project – plus the lived experience needed to work with neurodiversity organisations and charities.

✏️ I’ve guested on 90+ podcasts and spoken about human language and freelance life in 50+ live events.

✏️ My bestselling guide to self-employment, Survival Skills for Freelancers, has helped freelancers in 28 countries grow in confidence and tackle the everyday challenges of self-employment.

✏️ My Little Book of Confusables 1 + 2 have chalked up four awards between them. People love them for their fun, memorable spelling tips and their gorgeous design.

✏️ I’m a lifelong nerd, obsessed with words, birds, movies and snapping up bargains at car boot sales and on Vinted.

Ready to make your words work harder? Get in touch!

📧 hello@sarahtownsendeditorial.co.uk

💻 sarahtownsendeditorial.co.uk

💬 DM me to book a FREE 20-minute discovery call

Portfolio

See their full portfolio
Website copy

Clear, accessible web copy for an ADHD charity

Here's a brief extract from one of the resources pages: ADHD types and symptoms We're all different, and ADHD shows up differently for everyone, but three core traits sit at the heart of the condition: inattention, impulsivity and hyperactivity. These traits often show up in childhood in the following ways: • Inattention: easily distracted, struggles with concentration, difficulty staying organised • Impulsivity: impatience, risk-taking, disproportionate emotional responses • Hyperactivity: restless energy, constant talking, fidgeting, difficulty staying on task It's common for these behaviours to present differently across genders. For example, boys are often more physically hyperactive – hence the outdated stereotype of the disruptive, naughty boy. On the other hand, girls may appear quiet and inattentive, due to mental hyperactivity that can result in daydreaming or emotional overwhelm.

Charities
Brochure

LinkedIn, brochure and web copy for a mental health trainer

Achieving mental wellbeing… on a grand scale We’re living at a time when mental health and wellbeing are constantly challenged by the pressures of day-to-day life – in a world where conflict is rife, the economy is unstable and climate change threatens our very existence. It’s no wonder mental illness is dramatically on the rise. Your staff know how to keep themselves physically well: healthy eating, regular exercise, plentiful sleep. But do they know how to keep themselves mentally well? Businesses that don’t care for their staff experience significantly more absenteeism and presenteeism, and less loyalty and productivity. The good news is, 83 per cent of global businesses now have a wellbeing strategy* (up 25 per cent since 2020). It’s a step in the right direction – but it’s not enough. That’s what I’m here for.

Healthcare and pharmaceuticals

Transforming vital university comms and marketing

Here's a short extract from the student handbook – now clear, accessible and reader-focused: Welcome to the BSc (Hons) Operating Department Practice (ODP) programme at Bournemouth University. We hope you’ll enjoy gaining the knowledge, skills and clinical experience needed to become a registered health professional, and to start an exciting career as an Operating Department Practitioner. The journey will be challenging – and you’ll be expected to work hard – but the results will be worth the effort. This handbook contains information about the organisation, curriculum, standards and assessment of the BSc (Hons) ODP programme. It outlines what you can expect from the programme, as well as what’s expected of you. The handbook complements the Bournemouth University and Faculty of Health and Social Sciences (FHSS) online handbooks – both of which provide wider information about university and school regulations and policies. Read your handbook carefully and keep it safe, as you’ll need to refer to it throughout the programme.

Education
Website copy

Monthly copywriting support for an ADHD business founder

Here's a short extract from Kate's new web copy: ADHD curious Are you starting to wonder if you have ADHD, but find yourself second-guessing or feeling unsure? It’s common to feel a mix of curiosity, doubt, and overwhelm when things start to click into place. I’m here to offer clarity, reassurance, and supportive guidance as you gently explore this part of yourself. You don’t need a diagnosis to begin understanding your mind with more compassion and feel more connected to who you truly are. Ready for clarity? Find it Here Newly diagnosed Have you recently received an ADHD diagnosis, but now you don’t know where to go next? Realising you have ADHD can feel like a mix of relief and overwhelm, but you’re not alone. I’m here to offer gentle, supportive guidance, rooted in wellbeing, self-understanding, and authenticity. Together, we’ll gently untangle what’s been challenging you, so you can feel more at ease, balanced, and truly seen. Recently diagnosed? Start here

Lifestyle