About this project
Content for The Resourceful People Group’s website, bringing its services and their benefits into focus.
Extract
Steve Botterill of The Resourceful People Group approached me to write website copy that would explain the group’s services clearly and engage potential clients.
I shaped the content around the reader’s needs — the challenges they faced, the support available and the benefits of working with the group. Clear language and an approachable, professional tone helped make the services easy to understand.
The resulting copy successfully engaged clients, helping them see how The Resourceful People Group could support their business. It gave the group a clear, consistent way to present its expertise, with relevant benefits and direct calls to action that encouraged readers to get in touch.
Steve Botterill seemd pretty pleased. He wrote on LinkedIn –
“After 10 months of operating my own business and therefore effectively 12 months since my website went live I realised that my website and messaging (although I & others thought were ok) could be improved upon. I asked Stephen to review it and no surprise but he used his talents to provide me with lots of new ideas and content. He was fast, efficient, great to work with, good at communicating (which you would expect) and researched around subjects that he was less familiar with. I have fully appreciated his expertise and would recommend him to others.”