Writing web content for an accountancy practice
About this project
Gardner Webb Accounting’s website needed a complete refresh. I carried this out, creating many pages of concise yet engaging content.
Extract
Gardner Webb Accounting — making accountancy clear and approachable
I wrote Gardner Webb Accounting’s website content and a selection of blog posts, helping the firm explain its services and share its expertise in plain English.
The focus was on prospective clients — what they needed to know, how the firm could help and why they should get in touch. I translated accountancy topics into clear, engaging copy, with a professional, approachable tone.
The work gave Gardner Webb Accounting a clearer way to present its services and useful content to support conversations with potential clients. The website copy helped readers understand the firm’s offer, while the blogs created further opportunities to demonstrate its knowledge and build trust.
I’m happy to say that Edit Gardner and Claire Webb loved it!