Lean Content Marketing webinar
Join our next free webinar (for ProCopywriters members only).
Jo Duncan of Lean Content is joining us to share a few lessons on how to offer effective content marketing services to your clients.
Lean Content Marketing
Do more with less: win more clients, save time, and embrace ‘broccoli’ content. Stop spending time on content that doesn’t win you business, and instead use a leaner approach to marketing.
It’s tempting to feel today that digital marketing should be an ongoing, omni-channel activity. The pressure to ‘get stuff out there’ can feel overwhelming, so how can you make tactical decisions about where to focus your efforts? Jo Duncan, author of ‘Lean Content Marketing’ and founder of a new kind of content agency, will give you a new, actionable philosophy to cut through the digital deluge and save your business valuable time.
The trick is to stop spending time on content that doesn’t win you business, and instead use a leaner approach to marketing. With more time and energy freed up, you can start answering your customers’ questions with content that positions you as an expert. Less really is more.
Three key takeaways:
- How to streamline your content marketing, to save you time and money
- How to focus on one key message, so that all stakeholders in your business know your proposition
- Write and disseminate content that answers your customer’s questions
Joining this webinar
You will need to:
- Register for the webinar
- Set up GoToWebinar (unless you’ve used it before)
- Have the webinar access code handy
- Get the webinar password from your ProCopywriters member dashboard