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Website copy

Cancer Research UK

Everything from types of cancer, possible causes, tests, treatments, clinical trials and coping. We have all information about cancer to help.

ClientCancer Research UK
RoleStrategy only
ResultOver 4 million unique visitors a month.
Healthcare and pharmaceuticalsWebsite copyBrand and tone of voiceStrategyThought leadership
View live ↗View our snapshot (30 Oct 2026)

About the project

For cancer patients and their families, information isn't just information – it's a lifeline. Through extensive user research, I discovered that patients needed personalised, trustworthy information with precise control over what they engaged with. Some wanted to know everything about side effects; others couldn't bear to read about prognosis yet. The solution wasn't just about clarity; it was about creating pathways that respected each person's emotional journey alongside their medical one.

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