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Website copy

Tone of voice & web content for Francis Holland School

Sixth Form – Welcome Welcome to a Sixth Form that’s decisively, distinctively and definitively London. This is your space. So own it. We’re here for your future, your way. Develop new skills. Embrace new challenges. It’s all yours for the taking.

EducationWebsite copy

About the project

''Bold' and 'Distinctly London' ... that was the essence of the brief for the new website for Francis Holland School Regent’s Park.

"We worked with Caroline Gibson on our brand new Francis Holland Regent's Park website to ensure the tone and style of its content had the desired impact on our target audiences. We felt as though Caroline grasped our brief well and produced exciting and engaging copy that fit with perfectly our design vision. Thank you Caroline!"
Olivia Gidman, Marketing & Communications Officer, Francis Holland School Regent's Park

PDF
Website copy

Tone of voice & guidelines, brand story, namings, elevator pitch, web copy for Lilibet’s Mayfair

Lilibet’s Restaurant celebrates the treasures of our seas. Expect unique twists as well as innovative flavours inspired by the global travels of a princess who was never intended to be queen. Every dish is served with finesse and with seasonality, sustainability and provenance always in mind. Our setting invites you to imagine what might have been, had No. 17 Bruton Street remained a private home that hosted fashionable gatherings, cocktail parties, society events and relaxed evenings with friends… Welcome to Lilibet’s: home to an unexpected majesty.

Sport, travel and leisure
PDF
Article

Web and print for Crew Clothing Company

I've worked with a number of retail and fashion clients. Crew has a distinctive tone of voice and asked me to write product descriptors for their latest lines plus research and write articles for their seasonal newspaper.

Fashion
Work with Caroline

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