Caroline Gibson

Senior Copywriter , Caroline Gibson  

Contact details

Hello. I'm an award-winning freelance copywriter.

I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick.

My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.


18 Maze Road

07957 567766
  • Advertisements
  • Brochures and leaflets
  • Digital and SEO copywriting
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Consumer goods
  • Family and childcare
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
D&AD judge - 2019
IAC Judge - Web Marketing Association: 2015 to present

Unicorn School: 2 Web Marketing Association awards
Best in Class, Interactive Media Awards

New York Art Directors Club finalist
3 New York International Advertising Awards' silvers

Crystal Clear mark for plain English (Standard Life)

4 Aerials

2 Creative Circle silvers
BTA diploma
British Television Craft Award finalist
Eurobest winner


Brochures for Emma Bridgewater

I write copy for web and print for Emma Bridgewater's wonderful pottery!

Web and print for Crew Clothing Company

I've worked with a number of retail and fashion clients. Crew has a distinctive tone of voice and asked me to write product ...

Tone of voice and website for Mighty Rice

I'll let the marketing director explain: "Caroline is an excellent freelance copywriter. We started a new brand and needed a ...

Print, packaging and naming for Courvoisier

This project required a booklet, packaging copy and namings to position Courvoisier as ‘The toast of Paris’, based on the ...

Tone of voice and brand guidelines for O2

I'll let my client explain: "Intelligent, expert, detailed, accurate. Caroline understands the power of language and tone of ...

TV commercials for Sony Music

Be still your beating heart....I've written two commercials for Syco (Simon Cowell's division of Sony Music) to launch albums for ...

Emails, website and brochures for Anatomic & Co

I'll let my client explain: "Caroline is a brilliant freelance copywriter. We have been working with her for several years; she ...

Tone of voice and web content for RationalFX

RationalFX is part of Xendpay, the world's cheapest money transfer service. I've a lot of financial experience and they therefore ...

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