About
Hello. I'm an award-winning freelance copywriter.
I've worked for some of London's leading advertising, design, branding and digital agencies. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick.
My clients include international names, UK FTSE-100 companies and local businesses. My freelance copywriting services cover every sector. I'm also lucky enough to have won awards in every discipline.
Portfolio
Brochures for Emma Bridgewater
I write copy for web and print for Emma Bridgewater's wonderful pottery!
Web and print for Crew Clothing Company
I've worked with a number of retail and fashion clients. Crew has a distinctive tone of voice and asked me to write product descriptors for their…
Tone of voice and website for Mighty Rice
I'll let the marketing director explain: "Caroline is an excellent freelance copywriter. We started a new brand and needed a tone-of-voice to suit. She grasped our…
Print, packaging and naming for Courvoisier
This project required a booklet, packaging copy and namings to position Courvoisier as ‘The toast of Paris’, based on the spirit of the Golden Age. Aimed…
Tone of voice and brand guidelines for O2
I'll let my client explain: "Intelligent, expert, detailed, accurate. Caroline understands the power of language and tone of voice, adding real value with rich narrative, to…
TV commercials for Sony Music
Be still your beating heart....I've written two commercials for Syco (Simon Cowell's division of Sony Music) to launch albums for Il Divo. This was for 'Wicked…
Emails, website and brochures for Anatomic & Co
I'll let my client explain: "Caroline is a brilliant freelance copywriter. We have been working with her for several years; she has been writing our website…
Tone of voice and web content for RationalFX
RationalFX is part of Xendpay, the world's cheapest money transfer service. I've a lot of financial experience and they therefore asked me to help with rethinking…