Hello. I’m an award-winning freelance creative copywriter and content writer in Richmond, London, with 25+ years' experience in advertising, branding and web content.
About
I’ve worked for some of London’s leading advertising, design, branding and digital agencies and my clients include international names, UK FTSE-100 companies and local businesses. Yes, I can write a great press ad, brochure or website for you – but I also understand what makes a brand tick.
My freelance copywriting services cover every sector. I’m also lucky enough to have won awards in every discipline.
Find out how I can provide fresh thinking and add value to your business.
Portfolio
Tone of voice & guidelines, brand story, namings, elevator pitch, web copy for Lilibet’s Mayfair
Tone of voice & web content for Francis Holland School
Tone of voice, web content
Brochures for Emma Bridgewater
I write copy for web and print for Emma Bridgewater's wonderful pottery!
Web and print for Crew Clothing Company
I've worked with a number of retail and fashion clients. Crew has a distinctive tone of voice and asked me to write product descriptors for their…
Tone of voice and website for Mighty Rice
I'll let the marketing director explain: "Caroline is an excellent freelance copywriter. We started a new brand and needed a tone-of-voice to suit. She grasped our…
Print, packaging and naming for Courvoisier
This project required a booklet, packaging copy and namings to position Courvoisier as ‘The toast of Paris’, based on the spirit of the Golden Age. Aimed…
Tone of voice and brand guidelines for O2
I'll let my client explain: "Intelligent, expert, detailed, accurate. Caroline understands the power of language and tone of voice, adding real value with rich narrative, to…
TV commercials for Sony Music
Be still your beating heart....I've written two commercials for Syco (Simon Cowell's division of Sony Music) to launch albums for Il Divo. This was for 'Wicked…