Caroline Gibson

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Website copy

Tone of voice & guidelines, brand story, namings, elevator pitch, web copy for Lilibet’s Mayfair

Lilibet’s Restaurant celebrates the treasures of our seas. Expect unique twists as well as innovative flavours inspired by the global travels of a princess who was never intended to be queen. Every dish is served with finesse and with seasonality, sustainability and provenance always in mind. Our setting invites you to imagine what might have been, had No. 17 Bruton Street remained a private home that hosted fashionable gatherings, cocktail parties, society events and relaxed evenings with friends… Welcome to Lilibet’s: home to an unexpected majesty.

Sport, travel and leisure

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Website copy

Tone of voice & web content for Francis Holland School

Sixth Form – Welcome Welcome to a Sixth Form that’s decisively, distinctively and definitively London. This is your space. So own it. We’re here for your future, your way. Develop new skills. Embrace new challenges. It’s all yours for the taking.

Education

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Brochure

Brochures for Emma Bridgewater

I write copy for web and print for Emma Bridgewater's wonderful pottery!

Consumer goods

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Article

Web and print for Crew Clothing Company

I've worked with a number of retail and fashion clients. Crew has a distinctive tone of voice and asked me to write product descriptors for their latest lines plus research and write articles for their seasonal newspaper.

Fashion

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Website copy

Tone of voice and website for Mighty Rice

I'll let the marketing director explain: "Caroline is an excellent freelance copywriter. We started a new brand and needed a tone-of-voice to suit. She grasped our ideas and crafted a verbal identity that perfectly portrayed our values. I highly recommend Caroline's services especially as, being in Mauritius, we needed someone with whom we could build a good working relationship long-distance!" Herman Suhirman, Marketing Director, Mighty Rice

Sustainability

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Brochure

Print, packaging and naming for Courvoisier

This project required a booklet, packaging copy and namings to position Courvoisier as ‘The toast of Paris’, based on the spirit of the Golden Age. Aimed at high net worth individuals, the luxury gift packs are themed around celebration.

Engineering and manufacturing

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Tone of voice and brand guidelines for O2

I'll let my client explain: "Intelligent, expert, detailed, accurate. Caroline understands the power of language and tone of voice, adding real value with rich narrative, to all the brands we have worked on together, such as a year-long project on O2. So talented that I would prefer no one else knew about her. Especially our competitors. Please forget you’ve read any of this." Gary Holt, Founder of SomeOne, Former Executive Director Lambie-Nairn

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TV ad

TV commercials for Sony Music

Be still your beating heart....I've written two commercials for Syco (Simon Cowell's division of Sony Music) to launch albums for Il Divo. This was for 'Wicked Game'.

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